Perspective and teamwork are two things that can really help you in a crisis. Alex Hunt, CEO of Behaviorally, shares how he navigated a double surprise during 2020 and reminds us how companies face events like this every seven years. This engaging interview walks you through his thinking process for handling this or any crisis.

Steering a startup generally means being short on one’s own historical data, even without a pandemic. So how does an intrepid founder navigate the unknown? By relying on the tenacity that led her to start a company in the first place. Allison Moss, founder and CEO of type:A Brands talks about sudden channel shifts, risk-taking, financial silver linings and when she pulls back.

While there is no perfection, leading consciously goes a long way towards making decisions that are beneficial to people, planet and profit. As Andrew Vrbas, CEO and co-founder of Pacha Soap Company shares, it’s the consideration of different perspectives that has helped him to connect dots and innovate. Their hygiene initiatives created positive impact right here in the United States during the pandemic as Pacha worked on both production and policy to ensure people had enough affordable hand sanitizer. 

As we develop our specialties and become excellent in what we do, we also develop bias around what we “know.” Scott Walker, international cocoa expert and the CEO of Verse Chocolate experienced a silver lining this year, releasing his bias around the “right” way to develop a product, which led to a successful launch in the middle of the pandemic.

You can’t pour from an empty cup. Our premier episode explores this issue with “active self-care” company, Austra’s CEO, Stephanie Morimoto. With an extensive background in both entrepreneurship and non-profit, Stephanie brings perspective on how 2020 shaped e-commerce, what we can do to take care of ourselves as leaders, and what happens when your products attract a sporting superstar who then joins your company as a co-owner.