Steering a startup generally means being short on one’s own historical data, even without a pandemic. So how does an intrepid founder navigate the unknown? By relying on the tenacity that led her to start a company in the first place. Allison Moss, founder and CEO of type:A Brands talks about sudden channel shifts, risk-taking, financial silver linings and when she pulls back.

The most successful social innovation comes from great questions, not someone’s whim. In college, Waterfield Farms’ John Reid posited a compelling question, took a chance on a subject he’d never considered before, and decades later continues to feed people affordable, quality food while improving multiple environmental situations. The silver linings of 2020 helped advance his team’s mission, bringing them closer to a breakthrough solution to the climate crisis.

You can’t pour from an empty cup. Our premier episode explores this issue with “active self-care” company, Austra’s CEO, Stephanie Morimoto. With an extensive background in both entrepreneurship and non-profit, Stephanie brings perspective on how 2020 shaped e-commerce, what we can do to take care of ourselves as leaders, and what happens when your products attract a sporting superstar who then joins your company as a co-owner.